Thailand Social Economic Divide

With the changes of business environment as well as economic condition due to Covid-19 pandemic, it is important to reinvestigate how the Social Economic Status of Thais has progressed.  In 2021, the elite team from Thailand Marketing Research Society led by Asst. Prof. Dr. Jirayut Poomontree Kasemsan has collaborated together with National Statistical Office of Thailand in analyzing and revisiting the social economic status classification (SES) based on the data collected by National Statistic Office in 2019 from 45,586 participants to represent 21.8 Million Household to compare with the SES result in 2010.  

The important key results have emerged as follows: