Lazada joins ‘Every action counts' to advance tech-enabled and sustainable consumer behavior
Southeast Asia’s leading eCommerce platform, Lazada joined a new global partnership established to harness the power of green consumer behaviours to enhance biodiversity and further climate change efforts. The coalition, ‘Every Action Counts’ (EAC), is launched by the Green Digital Finance Alliance (GDFA).
The coalition brings financial, eCommerce, digital, and consumer goods and services companies from around the world together with experts in sustainability, nature and biodiversity conservation. Together they will share best practice in encouraging individuals to take positive action in their daily lives to create planet-friendly outcomes. Each coalition member will endeavour to pursue locally relevant approaches to driving sustainable consumer behaviours by advancing people-centric, tech-enabled and innovation-oriented engagement models.
Magnus Ekbom, Co-Founder and Chief Strategy Officer, Lazada Southeast Asia, said: "Lazada is proud to be a launch partner of the ‘Every Action Counts’ coalition to ensure that sustainability and conservation go hand-in-hand with business strategy. We are committed to driving awareness and innovation to build a lasting eCommerce ecosystem in Southeast Asia. One that is powered by collaborative partnerships and that empowers consumers to come together to create responsible, and importantly, sustainable consumption habits."
The coalition aims to promote knowledge sharing to inspire innovative green tech solutions around the world. Marianne Haahr, spokesperson for the ‘Every Action Counts’ coalition and Executive Director of Green Digital Finance Alliance, added: “This new coalition will creatively leverage technology and partnerships to enhance green awareness and catalyse green action for 1 billion people by 2025. We want to encourage consumer behaviour that can become a driver of nature conservation and regeneration.
“We see a future where economic growth can coexist with, and even support, nature conservation and climate action, which is why we are bringing together partners who can help champion this vision for our global economy.”
Inger Andersen, Executive Director of UN Environment Programme, a supporter of ‘Every Action Counts’ said: “Nature provides the air we breathe, the water we drink, the food we eat, but we have not been so kind in return. I welcome this coalition aiming to empower 1 billion people to become part of creating a world where everyday actions and choices combat climate change and end biodiversity loss. As we embark on the UN Decade on Ecosystem Restoration, putting people at the centre of the green transition is key.”
Launch partners for the ‘Every Action Counts’ coalition are: Ant Group (China), BBVA (Spain), BigPay (Malaysia), DANA (Indonesia), FNZ (UK), GCash (Philippines), Lazada Group (Singapore), Mastercard (US), MTN (South Africa), Paytm (India), SANLAM (South Africa), and Telenor Microfinance Bank (Pakistan).
