Twitter launch @TwitterThailand to keep Thais connected with #WhatsHappening

Twitter has become an important part of Thai people's everyday lives. It’s a place where people Tweet about the latest movie or TV drama, where people follow sports and Tweet about their favourite teams. It’s a place where safety is prioritised and open conversation happens alongside breaking news stories, social trends and what’s the hottest tune at that moment in time.

Arvinder Gujral - Managing Director, Twitter, South-East Asia said “Thailand is a key market for Twitter in Southeast Asia and we're very excited to launch @TwitterThailand today. The power of Twitter is its audience; they have a discovery mindset, are influential and are incredibly passionate. With @TwitterThailand, we are looking forward to connecting with our Thai users, sharing what’s happening and engaging in some stimulating and locally relevant conversations.”

#WhatsHappening in Thailand in Q1 2020

Conversations on Twitter reflect the moment and what people are talking about real time. Like a global focus group, Twitter is an encyclopedia of opinion over time and across cultures. Twitter data for Q1 2020 shows that while conversations around Covid-19 in Thailand spiked in February 2020, we see other conversation topics growing significantly. Conversations around cooking, travel, technology and sports all showed double digit growth in Q1 2020; with the largest growth being conversations around gaming.

Twitter’s Proactive Efforts with Partners in Thailand

Over the past 12 months; Twitter has partnered with a number of Thai-based NGOs, as well as government departments and ministries on community initiatives:

Women’s Empowerment

• Women's Global Strike campaign - Originated by Asia Pacific Forum on Women, Law and Development (APWLD) is a global campaign for women to go on strike on International Women's Day. More than 95 organisations spread across 42 countries have officially signed up for the campaign. We provided training and support on how to use Twitter effectively for nonprofits.
• Twitter Webinar for UN Women - We provided a regional training webinar to the UN Women Regional Office for Asia and the Pacific, Bangkok on how to use and campaign on Twitter effectively, including during crisis and emergency, and shared updates on Twitter's rules and policies. Other offices who attended included UN Women Thailand, Vietnam, India, Indonesia, Afghanistan, Pakistan, and Nepal.