A new launch of the Porsche Experience platform
IBM iX with Porsche has redesigned its “Porsche Experience” platform, bringing to an updated website that guarantees users an exclusive Porsche experience ie engaging content, functionalities, finding inspirational activities. This includes a travel booking system which is easy to use and not complicated, all is wrapped up in an attractive design that captures the spirit of 100% Porsche.
IBM iX began redesigning its “Porsche Experience” platform in April 2022, a website that delivers a 360-degree experience for Porsche fans. Everyone who is interested in training courses for safe driving and racing or travel advice by car can enter into your favorite Porsche. The team has redesigned the customer experience path specifically for this platform. Taking into account the design systems of Porsche and the existing CI (Customer Intelligence), all portals based on a headless architecture and a microservices architecture are connected to the environment of existing Sitecore.
Personalized customer experience
The platform also offers customers a unique and personalized driving experience. Porsche Driving Experiences are not limited to creating experiences behind the wheel only, but also the entire customer experience path. Since the first visit to the website, users can choose their driving experience in the booking process and the subsequent driving experience. Users can feel thePorsche spirit while using this platform.
Attractive website with great usability
Supporting the use of the website in an attractive way, it is essential both for customers looking for a new “Porsche Experience ” and for employees who want to create exciting activities and content for their audience in the easiest way possible. The newPorsche Experience focuses on fast loading times. Attractive design, easy to use, intuitive user guide, and usage patterns that come with built-in explanations advanced technology
Prior to the redesign of this platform, IBM iX analyzed existing systems in terms of functionality, performance, and security by IBM iX along with design and technology experts. Acting as a sparring partner for ThePorsche Experience advises companies on the latest technology and design trends, IBM iX implements by developing solutions based on headless and cloud-native microservices architectures with a fully integrated front-end. A groundbreaking angular-based, it integrates existing ecommerce backend platforms with new solutions including Sitecore, a content management system.
Benefit to users
The redesign of the platform allows Porsche customers to access the brand experience faster and easier, along with a seamless customer experience journey across all touchpoints. The multi-tenant platform design also allows Porsche be able to scale its usage all over the world and cooperate with partners in various activities through this single platform. This new technology brings to life without downtime, increased level of security and impressive performance across the entire system and booking engine. At the same time, it reduces the burden of maintenance workers. Porsche can also use the new platform to streamline content creation and set up management of various activities effectively leading to cost and time savings
Experience the Porsche Experience platform New at https://experience.porsche.com
