TCS partners with Celcom for large-scale Digital Transformation
Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT services, consulting and business solutions organisation, is expanding its partnership with Celcom Axiata Berhad (Celcom), a leading telecommunications provider in Malaysia, whereby TCS is collaborating for Celcom’s large-scale transformation of core business support systems (BSS) using TCS platforms including TCS HOBS™ and TCS TwinX™ hosted on Microsoft Azure.
With the new core platforms transformation project, TCS will enable Celcom to further enhance its digital and platform positioning through advanced digital capabilities like AI/ML-driven business simulations, an enterprise product catalogue, and partner ecosystem enablement.
To address the rapid and dynamic market growth, Celcom will adopt and integrate TCS microservices-enabled modular digital BSS core based on cutting-edge IR4.0 technologies, including artificial intelligence, business intelligence, machine learning and cloud technologies. This also enables Celcom to have access to real-time data and customer insights, allowing improved simulated business scenarios for revenue, cost and operational optimizations.
Afizulazha Abdullah, Chief Operations Officer (Technology) of Celcom Axiata Berhad: “Celcom continues its modernization journey by transforming our business operations by incorporating new technology to deliver awesome experiences to our customers. This includes enhancing Celcom’s data analytics abilities, reducing time to market, ensuring seamless customer experiences across all Celcom touchpoints. Celcom is proud to continue its collaboration with TCS as they have the right expertise in cutting-edge solutions, deep industry knowledge and good delivery capabilities”.
Jeevan Rajoo, Country Head, TCS Malaysia: “TCS is committed to maximising our deep domain knowledge, expertise in digital technologies and investments in sustainable innovation to help Celcom successfully complete its end-to-end modernisation exercise and achieve its vision to become a digital and platform company. We look forward to creating a new digital platform model that improves Celcom’s competitive edge – by accelerating their time to market, improving customer experience, and better enabling revenue streams”.
“By reimagining the concept-to-market value chain to create customer specific digital products and rapidly launch them in the market, TCS is accelerating Celcom transformation into a leading digital platform company” said Kamal Bhadada, President, Communications, Media, and Information Services, TCS. “The combinatorial capabilities of TCS HOBS™ and TCS TwinX™ will provide Celcom with real time product & pricing strategy guidance, collaborative ideation and experimentation and single touch federation and enable competitive differentiation”.
TCS HOBS™ is a plug and play digital business platform for subscription, device and data management offered in a software as a service (SaaS) model. Building on future-proof, microservices-based catalogue-driven architecture, TCS HOBS™ enables companies to leverage on partner ecosystems and venture into B2B2X models. Learn more at: www.tcs.com/hobs
TCS TwinX™ combines cutting-edge research on artificial intelligence (AI) and the actor model of computation to aid companies in simulating effective decision-making. The digital twin-based simulator helps construct hypotheses, model entities and test business decision outcomes in a virtual A/B testing mode. TCS TwinX™ equips business leaders to predict and simulate future behaviour of entities for achieving holistic business goals. As a result, companies can expect to see increased revenue, reduced revenue leakage, faster time to market and a reduction in cycle time, as well as enhanced customer experience.
