PropertyGuru FastKey brings projects and units to buyer’s doorstep
PropertyGuru Group, ("PropertyGuru" or the "Group"), Asia’s leading property technology company, today launched a new digital feature ‘StoryTeller' into its market leading sales enablement platform 'PropertyGuru FastKey’. FastKey digitises and automates the entire property sales process from project launch to close of sale and currently serves over 500 projects from 100 property developers in Southeast Asia.
PropertyGuru FastKey deepens its offering with the launch of ‘StoryTeller’ – a feature that creates fully digitised 360 degree immersive walkthroughs of a project, its units as well as the surrounding cityscape It brings the project and show flat to the property buyer’s doorstep to view, select and even register interest for a unit based on their preference and as per real-time inventory availability in the project. The 360 immersive experience is rendered from the Developers project plans. With this feature, Fastkey will enable the property developers to go-to-market as soon as their project is approved, without having to wait for the construction of its sales gallery or show flat.
Social distancing measures implemented amid the pandemic have reshaped consumer behaviours – and with it, expectations around property buying and selling. With sales galleries now empty – and people still looking to explore properties amid a new normal – the time has come to evolve property discovery. Over the years, FastKey has converted the property sales process to a digital ecosystem that connects developers with property agents across geographies to launch their projects and provide data backed inventory management. The agents then bring these projects to the fingertips of the buyers to select and register interest for. The addition of StoryTeller thus unlocks new opportunities for property search and sales to continue digitally – in a safe and highly convenient way.
Unlocking A New World of Opportunities with FastKey
FastKey is a market-leading solution and the first of its scale. It will leverage PropertyGuru’s regional footprint across five Southeast Asian markets (Singapore, Malaysia, Indonesia, Thailand, Vietnam) – including an agent marketplace with over 45,000 agents in SEA and 1 million in China.
With a deployment time of just five days, FastKey creates new sales opportunities for developers and agents. Project information and administrative tasks such as unit booking, paperwork generation and deposit collection are updated in real-time, allowing for cross-border transactions and multi-city launches where sales can be made simultaneously. Besides opening up a world of cross-selling opportunities to developers and agents, this first-of-its-kind visibility empowers all in the property ecosystem to make informed decisions, based on real-time data on available projects, inventory, or even sales leads and processes.
Jeremy Williams, Chief Business Officer, PropertyGuru Group said, “FastKey is a step forward in our commitment to improve the property buying and selling experience as we leverage our constant investments in technology. Not only has FastKey brought unprecedented speed to the sales process for property developers – streamlining transactions has resulted in improved efficiency, higher cost savings, and enhanced customer satisfaction. These benefits will definitely be game-changers for the property industry, as the digitisation of property sales becomes even more pressing in today’s context.”
Immersive Property Journey with the new ‘StoryTeller’ feature
Offered as an additional feature to FastKey customers, StoryTeller transforms any project at any stage of development or construction into a 3D space to create 360-degrees interactive walkthroughs of their projects, surrounding cityscapes and units for agents and consumers.
The feature will enable everyone to discover, explore and experience properties at anytime, from anywhere. Developers will have reduced dependency on physical galleries and agents can host viewings to close deals remotely. International buyers can gain access to an array of options at their fingertips and can evaluate them before visiting physical sales galleries. StoryTeller is powered by Foyr (a cloud based visualisation solutions company) for PropertyGuru FastKey.
Experience the FastKey StoryTeller virtual walkthrough here.
Speaking about the new technology advancement, Jason Gregory, Managing Director of FastKey, PropertyGuru Group said, “We’re excited to introduce StoryTeller integration into FastKey today, as virtual becomes the new normal. This will enhance the consumer experience by enabling immersive digital experiences and bring greater transparency and flexibility for all in the property ecosystem. We believe that these technological advancements will help position stakeholders at forefront of the fast-evolving landscape and expectations – opening up a new world of possibilities for all.”
With the VR-powered experience, property seekers can seamlessly move through the exteriors and interiors of projects, including detailed representation of the surroundings, facilities and street views. As such, they can compare various projects with different views and configurations at their convenience to make confident property decisions.
