DirectAsia pivots to “Pickup truck insurance with better prices” promotion

DirectAsia, a leading auto insurance broker and the first Digital Car Insurance Broker in Thailand, is getting into the market for pickup trucks by rolling out a promotion, “Pickup truck insurance with better prices”, in response to consumers preference for pickup trucks.  The move will shore up DirectAsia’s leadership of the auto insurance broker market with true access to consumers and increased sales of pickup trucks in Thailand. 

Exclusive privileges for Type 1 pickup truck insurance, get petrol voucher maximum 500* baht , 24-hour emergency assistance, Agoda 7%* discounts , and installment payment with 0%* 10 months. DirectAsia’s premium quality garage and service center network covers over 1,000* locations nationwide.

Voravudh Varikarn, CEO of Direct Asia Thailand, revealed that pickup truck market has been growing. According to Federation of Thai Industries, pickup truck manufacturing for domestic sales (1) in January 2022 were 38,788 units, 6.21% increase from the same period last year. Total manufacturing of pickup trucks increased by 30.10%. Moreover, Information from the Land Transport Department (2) shows combined registrations as of 31 March 2022 in Bangkok, in which the total number of registered pickup trucks were 1,468,330 units, an increase of 26,000 units on registrations as of 31 March 2021. The anticipated trend of 2-door pickups and 4-door pickups is increasing as they become more popular, particularly in and around Bangkok.

This is consistent with DirectAsia’s figures of policy sales for 4-door pickup trucks which are increasing in the same direction as Thailand’s pickup truck trend. This indicates that Thai drivers give priority to safety when driving, as well as risk to life and property. As a result, growth for 4-door pickup truck policies in 2021 was split between 35% new customers and 65% current customers extending their policies. At the same time, DirectAsia discovered that customers also showed increased demand for 2-door pickups, as part of the continuing pickup truck market trend. To better look after this segment, Direct Asia is putting its full energy into pickup truck insurance for both 2-door and 4-door pickup trucks. The company is giving an exclusive privilege of a petrol voucher maximum 500* baht , 24-hour emergency assistance, Agoda 7%* discounts, and installment payment with 0%* 10 months, on either credit or debit cards with no upper amount To earn these privileges, customers must purchase Type 1 motor insurance from 31 May 2022 onward, Khun Voravudh said..

This counts for a major proactive move from the pickup truck insurance market segment with the company’s strengths of complete service –“Always beside you”. These strengths include the 24-hour emergency assistance service, and the network of over 1,000 garages and service centers nationwide, with over 375 covering every district of Bangkok. The future target is to expand the customer base of pickup truck policy customers by 50% in 2022.

DirectAsia’s pickup truck insurance includes Type 1, Type 1 Save and Type 2+. The cover provided matches the lifestyles of drivers. Policies can be altered as necessary, and the premiums are better prices. Cover is provided to 2-door pickups or 4-door pickups which have been on the road for not more than 10 years, registered the name of a private individual, and not used for commercial purposes of hiring or lease. Models insured include Toyota Hilux Tiger, Toyota Hilux Vigo, Toyota Hilux Revo, Isuzu D-Max, Ford Ranger, Mazda BT-50, Mazda BT-50 PRO, Mitsubishi Strada, Mitsubishi Triton, Nissan Frontier Navara, Nissan NP 300 Navara, Chevrolet Colorado and MG Extender

Each type of insurance has different advantages on top of good-price premiums giving great value. DirectAsia has designed coverage to match differing driving behaviors as follows:

Pickup Insurance Type 1 gives comprehensive coverage superior to other classes of insurance and includes: vehicle damage irrespective of whether there is a counterparty, damage from natural disasters, theft or fire. It is suitable for drivers requiring high levels of protection, or new drivers.

Pickup Insurance Type 1 Save gives coverage similar to Type  1 but at a 20%* better price, and no excess in the case of a collision, or an accident with a counterparty, and gives coverage continuously for 15 years*. The coverage of Type 1 Save includes damage to the vehicle both with and without a counterparty, damage from natural disasters, and damage from theft or fire. It is suitable for drivers with high driving skills who wish to save on premiums, or who appreciate the convenience of long-term coverage for up to 15 years.